Design & Create
Design is an important part of the creative process. Without design, the creative thought remains a thought. With design, that creative thought becomes a tangible item. Below you will find some of the print work that I've done with excerpts of my thought process.
Visual Identity
Re-designed logo for Happy Feet Reflexology, and designed brochures. Created a logo for the Victoria's Secret Foundation, as well as come up with the content and tagline for the collateral which is "Unleash your inner strength."
Branding Extension
Designed a three poster series for Victoria's Secret Showstopper line. Acted as the art director for the photoshoot. I wanted to create a classy setting by having the black silk backdrop. Photography by: Kathryn O'Kane.
Logo Identity
Created a personal logo to incorporate onto letterheads, envelopes, and business cards. I wanted a logo that was clean, simple and sharp so I designed a logo that encompassed all those qualities and that would also be transferable to black and white.
Infographic
Designed an infographic on the top 10 billionaire's of the world. I used the world map to visually highlight where the billionaires were located. I also wanted to show the difference between how much the first billionaire made vs how much the tenth billionaire made with the bar graph. There is also a section of illustrations regarding facts about the billionaires, i.e. the red shoe is related to fashion; the pc represents technology.
Real Life Illustrations
Designed five different styles of lilac flowers with the pen tool and played with the gradient tool. I used those five flowers in various combinations to create a blooming image of the lilacs.
Cookbook spread
Acted as the art director for a cookbook photoshoot. Once I had my images, I merged my food elements in Photoshop onto various shelves mimicking cabinet shelves. I also played with typography in the title to incorporate the colors from the food. Photography by: Jenee Cook.
Rolling Stones Cover
Designed a Rolling Stones cover and spread. I used Photoshop to cut Beyonce's hair with the use of curves, levels, and the different channels of color. I used InDesign to set up my spreads, and the rest of the layouts.
CD Packaging
Re-designed Chad Perrone's CD cover and CD label. The CD label was a two-color job, so I used various hues of grey from light grey to deep grey. On the cover, I stuck with the same grey theme but incorporated some forest green and deep purples. I used the brushes in Photoshop to create the texture that is shown on these pieces.
